Reach your next phase of growth.
We bring the proven strategies and systems from working across dozens of consumer subscription products, and put them to work to reach your growth goals with speed and confidence.
Michael Berliner
Founder of Otter Growth Advisory. Michael led product growth at MasterClass through its pandemic-era hyper-growth and built product-led growth at Calm from the ground up. Now he works hands-on with founders and product teams to find their next phase of growth.
Growth Strategy & Roadmap
Where growth is coming from, where it's leaking, and what will move the needle.
Conversion & Product Optimization
Where the funnel underperforms and why, then prioritized experiments.
Activation & Retention
The early behaviors that predict whether a user sticks or churns.
Pricing & Packaging
Willingness-to-pay research and plan structure that grows revenue.
User Acquisition
Build, optimize, and scale the right channels for your business.
Team Building & Mentorship
Assess the growth team and fill the capability gaps that matter.
Fractional CPO / CMO
Embed with your leadership team as a hands-on product and growth lead.
Six paywall changes that lift conversion without touching price
Six paywall changes that lift conversion without touching price, each with a named source and a real effect size, plus the order to run them in. Framing and the default go first: cheapest to ship, and they move the plan mix.
Subscription funnels fail in a few recognizable shapes
Give me eight of your numbers and the shape of the problem usually declares itself. Top of funnel, monetization, or retention. Here are the two shapes I see most, why a blended median hides both, and how to build the column you should actually be compared against.
How to be the only human in the loop without being the bottleneck
If everything routes through you, the fix isn't delegating decisions. It's delegating the analysis and keeping the call. Here's the brief format that makes a real decision answerable in one word.
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