Reach your next phase of growth.
We bring the proven strategies and systems from working across dozens of consumer subscription products, and put them to work to reach your growth goals with speed and confidence.
Selected clients
Michael Berliner
Founder of Otter Growth Advisory. Michael led product growth at MasterClass through its pandemic-era boom and built PLG at Calm from the ground up. Now he works hands-on with founders and product teams to find their next phase.
How we help
Growth Strategy & Roadmap
Where growth is coming from, where it's leaking, and what will move the needle.
User Acquisition
Build, optimize, and scale the right channels for your business.
Conversion & Product Optimization
Where the funnel underperforms and why, then prioritized experiments.
Activation & Retention
The early behaviors that predict whether a user sticks or churns.
Pricing & Packaging
Willingness-to-pay research and plan structure that grows revenue.
Team Building & Mentorship
Assess the growth team and fill the capability gaps that matter.
Fractional CPO / CMO
Embed with your leadership team as a hands-on product and growth lead.
Case studies
What clients say
You saved us a good one to two months of iterating on process and tooling, because you supplied the whole package. Here is the growth experimentation team package. Let's apply it and start shipping. That was the biggest key value I could point to and say: yes, this was worth the money and the investment.
Michael led our conversion and pricing growth teams for several years. He is truly an artist in this domain, with incredible intuition on what is going to work and relentless execution on fast iterative experimentation to prove hypotheses quickly.
A lot of people work with consultants, and when the consultant is gone they feel like they have nothing left. This is money spent that endures.
We brought Michael onboard before our Series A to lead our growth efforts, particularly around testing and experimentation. Since then we have tripled our headcount and 20x'ed our user base with millions of subscribers.
I love that he focused on ROI and came in opinionated with priorities for the company. Michael's super flexible. He added value at every level of the engagement. And I would work with him again.
Resources
Latest thinking
Your Google Play listing probably names an iOS-only feature
People buy on ratings and reviews, and 4.0 stars is the inflection point. The five things I find most often on a listing, each with its source, plus the Play-versus-iOS defect worth going to look for right now.
Your best email is a receipt, and your trial window is silent
The first 24 to 48 hours decide whether someone stays. The five things I find most often in a lifecycle program, why open rate stopped meaning what it meant this year, and the two sends most products are missing.
The Meta cost benchmark for subscription apps does not exist
Ad accounts fail in knowable ways. The five things I find most often, each with its publisher and its caveat, plus why the Meta cost benchmark for subscription apps does not exist and what to measure instead.
Growth notes, in your inbox
New writing when I have something worth saying. No spam.