A Full-Funnel Audit to Hit Target LTV:CAC
Benchmarked every funnel stage against best-in-class products, then fixed the four that mattered. Average LTV rose 144% and LTV:CAC 120% in four months.
- Product
- Personal finance app for paying down loans
- Model
- Annual plan at $120/yr, monthly at $12.99/mo
- Timeframe
- 4 months
Results
The situation
The growth engine wasn't acquiring customers profitably enough to scale.
What we did
- Significantly increased paid-social creative velocity
- Implemented rich data signals for paid-algorithm optimization
- Restructured and optimized the checkout flow
- Ran pricing strategy and testing
- Introduced an annual plan and validated the structure across annual-only, annual + monthly, and monthly-only
- Tested higher price points to lift LTV while holding conversion
Benchmarking each stage of the acquisition funnel against the UX of established products made a handful of quick-win opportunities obvious: more creative velocity for paid social, richer data signals for the paid algorithms, a cleaner checkout flow, and pricing aligned to the value users actually received. Prioritizing those four drove a sharp jump in revenue trajectory and profitability.
We help consumer apps and products reach their next phase of growth.
Related notes
More case studies
A CRO Program That Consistently Beats Benchmarks
Building B2B Product-Led Growth From Zero
Nearly Tripling Paid LTV:CAC in Four Months
Scaling Ad Spend 3x and Reaching Profitability in Seven Months
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