Selected results.
A CRO Program That Consistently Beats Benchmarks
Deep user research plus a high-velocity testing program lifted conversion ~26% a quarter and added roughly $30MM in incremental revenue per quarter.
Building B2B Product-Led Growth From Zero
Built the B2B product-led growth product from the ground up. Self-serve conversion rose 50%, volume 100%, and B2B grew to a fifth of company revenue.
Nearly Tripling Paid LTV:CAC in Four Months
Moved the paywall, restructured the Meta account, and took paid LTV:CAC from 0.15 to 0.42 by doubling how many installs reach a trial at 30% lower cost per trial.
Scaling Ad Spend 3x and Reaching Profitability in Seven Months
A strong growth plan across targeting, creative testing, website A/B testing and lifecycle compounded to scale monthly ad spend 3x at a constant cost of acquisition, and took the business from losing money to profitable in seven months.
A Full-Funnel Audit to Hit Target LTV:CAC
Benchmarked every funnel stage against best-in-class products, then fixed the four that mattered. Average LTV rose 144% and LTV:CAC 120% in four months.
An Activation Overhaul That Doubled Activation
Audited the signup and activation flows, cut the branching down to one core value prop, and doubled the activation rate.
An Acquisition Engine Overhaul That Lifted Leads 65%
Stood up paid acquisition from zero, rebuilt the conversion funnel from landing page to account creation, and instrumented all of it. Weekly leads rose 65% and signup completion doubled.
Scaling Meta Ads While Increasing Spend Efficiency
Restructured targeting and consolidated onto winning creative to cut CPC 26% while scaling spend 260%.
Overhauling the Acquisition Engine for a Profitable LTV:CAC
Pricing, on-site conversion, and cleaner paid-algorithm signals took LTV:CAC up 43% and to breakeven in eight months.
Building a CRO Experimentation Program From Zero
Stood up an A/B experimentation program from nothing, ran 30 experiments in three months at a 33% win rate, and compounded the winners into a 25% lift in seller lead conversion.
A CRO Audit of an Employer Onboarding Funnel
An annotated audit board: where the revenue gap sits, a nine-platform teardown, ICE-scored quick wins each with a control and a variant, and a prioritized roadmap.
A Growth Dashboard That Explains Its Own Numbers
Built a growth dashboard where every metric carries the benchmark, the current value, the cause, and the move. Two of the headline numbers were actively misleading without it.
Designing a Free-to-Paid Transition Without the Churn Spike
Designed a reverse trial for 6,700 existing free users around the failure case rather than the success case, and redefined activation as a multi-user event.
Building a User-Centric Ads Strategy
Polled real users to find what they valued most, then built each ad-creative territory directly on a validated value prop instead of guessing.
Auditing a Paid Funnel With Nothing Measuring It
The ad account had run 325 days with zero events recorded. The audit reframed the problem from overspending to never having spent or measured enough to learn.
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