A CRO Audit of an Employer Onboarding Funnel
An annotated audit board: where the revenue gap sits, a nine-platform teardown, ICE-scored quick wins each with a control and a variant, and a prioritized roadmap.
- Product
- Global online job marketplace
- Model
- Two-sided marketplace, employers pay to post and promote roles
- Timeframe
- One month
The situation
They wanted an outside read on the employer funnel, from landing page to first job posted, and a roadmap someone could actually execute.
The approach
- Seven observations on the current flow, each anchored to where the revenue gap actually sits rather than to what looked worst
- A nine-platform competitive teardown
- Direct competitors alongside adjacent paid-listing products, because the patterns that matter are often outside the category
- Eight ICE-scored quick wins, each with a control and a variant
- Written so a designer or engineer could pick one up without a meeting first
- Six prioritized recommendations, each carrying the reasoning rather than just the verdict
- A backlog of A/B test hypotheses to run after the quick wins land
An audit that names problems is easy and mostly useless, because the team already knows where it hurts. What they cannot do from the inside is rank the fixes against each other and say what to do on Monday. So every observation here carries a sized opportunity, every quick win ships as a control and a variant so the result is readable, and the teardown ranges wider than the obvious competitors, since the strongest patterns in an employer funnel turned out to be sitting in local-services advertising rather than in job boards.
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