Seed-stage education streaming subscription
Overhauling the Acquisition Engine for a Profitable LTV:CAC
Pricing, on-site conversion, and cleaner paid-algorithm signals took LTV:CAC up 43% and to breakeven in eight months.
- Product
- Seed-stage education streaming subscription
- Model
- Annual subscription at $180/yr, monthly tier removed
- Timeframe
- 8 months
Results
+37%
Average LTV
+43%
LTV:CAC
1:1
Reached breakeven LTV:CAC
The situation
The acquisition engine wasn't running at a profitable LTV:CAC.
What we did
- Ran pricing strategy and testing
- Removed the monthly price tier
- Optimized the core price point
- Website conversion rate optimization
- Optimized the data signals feeding the paid algorithm
Want results like this?
We help consumer apps and products reach their next phase of growth.
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