Audits, teardowns, templates.
Full Growth Audit
A free audit of where your funnel leaks, and what to fix first.
Paywall Audit
A free audit of the framing and default changes that lift trial starts without discounting.
Metrics Benchmark Comparison
A free comparison: paste your numbers, get back where you actually stand.
Onboarding Audit
A free audit of everything between signup and first real value, and what it costs you.
ASO Pack
A free ASO pack: store copy that earns the install, plus the keyword strategy behind it.
Lifecycle Communications System
A free audit of the email and push system your trial window is missing.
Ads Audit
A free audit: which ads to kill, which to fund, and what the move is worth.
Health & Fitness onboarding
23 flows, every screen documented
Wellness onboarding
28 flows, every screen documented
Sports onboarding
18 flows, every screen documented
Education onboarding
20 flows, every screen documented
Subscription paywalls
52 paywalls, every screen documented
B2C Subscription Signup Flows
Best-in-class patterns across five categories
The paid ads operating system
The four stages that make each sprint start from what the last one proved
Paywall defaults and framing
Six patterns that move revenue without touching price
The benchmark selector
Five axes that decide which benchmark column your app belongs in
I.C.E. Prioritization
Score every bet on impact, confidence, and effort
The 4 Stages of a Good Growth Process
Ideate, prioritize, execute, learn
How to Use & Optimize a Growth Model
Growth as a financial model of movable levers
Four-Quadrant Growth Strategy
Strategic analysis template
Head of Growth Hiring Project
Take-home assessment for hiring growth leaders
Consumer Product Event Spec
Analytics event-planning template