The flows, by vertical.
Health & fitness onboarding
Every screen of every flow, captured in order, from Strava and Peloton to GoodRx and Zocdoc. Eight rules sit on top of it, each one with the app that does it well.
Wellness onboarding
Meditation, sleep, therapy, journaling and habit change, from Calm and Headspace to RISE and BetterHelp. Nine rules, and the flow each of the five segments should ship.
Sports onboarding
Fan engagement, news and scores, and team management, from ESPN and The Athletic to TeamSnap and GameChanger. Six rules, and where the three segments stop agreeing.
Education onboarding
Homework help, study tools, microlearning, language learning and coding, from Duolingo and Babbel to Photomath and Blinkist. Seven rules, and the three question types nobody asks.
Subscription paywalls
Paywalls across health, wellness, sports, kids and education, with what each category leads on, what it charges and where the sequence is the same everywhere.
B2C subscription signup flows
The cross-vertical board: best-in-class signup flows across education, health, wellness, finance and sports and fitness, side by side, so you can see what every category does the same way.