Business of Apps NYC · 2026
The Ideal Flow.
Onboarding and paywall best practices, pulled from more than 100 teardowns of the apps that convert best. Everything from the talk is below.
Growth notes, in your inbox
Occasional writing on subscription growth: onboarding, paywalls, pricing and retention.
The deck
Arrow keys or click to advance.
It's a wide deck, so it reads best on a laptop or with your phone turned sideways. Open it full screen instead.
Take it with you
The teardown library
Every flow and paywall from the talk, by vertical, captured screen by screen with the patterns named.
Onboarding and paywall best practice master doc
One file with everything: the paywall configurations, the onboarding patterns by vertical, the psychology and the benchmarks.
Onboarding audit
Send your onboarding screens and get the full report back, scored the way we scored the flows on stage.
Paywall audit
Send your paywall and the screen after it, and get back the changes worth testing first.
Get in touch
I read every message and reply myself.
Or connect on LinkedIn, or email michael@ottergrowth.com.